AI agent vs. chatbot vs. hiring someone.
Three ways to handle your customer calls and messages. An honest comparison so you can pick what fits.
| Regina (AI agent) | Menu chatbot | Dedicated hire | |
|---|---|---|---|
| Understands open questions | Yes | Predefined options only | Yes |
| Availability | 24/7 | 24/7 | Business hours |
| Simultaneous conversations | Many | Many | One or few |
| Quotes and books | Yes | Limited | Yes |
| Judgment on sensitive cases | Hands off to a person | No | Yes |
| Monthly cost | From $750 + usage | Low | Salary + benefits |
| Setup | Done for you | You build it | Hire and train |
Chatbot and staffing costs vary by vendor and region; check your own quotes.
When each option makes sense.
Regina fits if…
- You get many repetitive questions and sales by call or text.
- You lose leads after hours.
- You want your team focused on high-value work.
Other options fit if…
- Chatbot: if you only need a fixed menu with few options.
- Dedicated hire: if every sale needs long, personalized consulting.
- You may not need Regina if you get only a handful of inquiries a day.
Clear pricing.
Launch
$750 USD/mo
One-time setup $2,500
One location, one intake and booking workflow, human handoff.
Growth
$1,500 USD/mo
One-time setup $6,000
Calls, texts, web and Facebook/Instagram with 2–3 workflows.
Scale
$3,000 USD/mo
One-time setup $12,000
Multiple locations, pipelines and custom integrations.
Month-to-month managed operation; setup is a one-time fee. Telephony, messaging, AI usage and payment fees are passed through at cost. Final scope in writing.
Frequently asked questions.
Will Regina replace my staff?
No. She absorbs repetitive and after-hours work; your team handles what needs judgment.
Why not a cheap chatbot?
If customers ask things outside the menu, a chatbot frustrates them. Regina understands natural language.
Can I try it first?
Message Regina and see how she answers.
Try Regina right now.
Book a 20-minute call and leave with a plan, or message Regina right now.